Closing the Loop in Fan-Zone Sustainability: Integrating WSN/IoT Sensing, Footprint Attribution, and Digital Twins for Real-Time Decision Support

Maryam  Juma; Ekaterina Glebova; Shamma  Fallah

doi:10.63029/7g8xd643

Authors

Maryam Juma Higher Colleges of Technology, Dubai, UAE Author
Ekaterina Glebova Higher Colleges of Technology, Dubai, UAE Author
Shamma Fallah Higher Colleges of Technology, Dubai, UAE Author

DOI:

https://doi.org/10.63029/7g8xd643

Keywords:

wireless sensor networks, event, sport, sustainability, digital twin, fan zone

Abstract

Fan zones have emerged as critical sites for balancing festivity, security, and sustainability in contemporary sport-event management. Despite their growing prominence, environmental assessments often overlook fan zones, instead focusing on venue-centric analyses. The framework enables the measurement, attribution, and real-time optimization of ecological impacts within dense urban contexts in the Gulf region. Beyond technical innovation, the study articulates governance mechanisms for data privacy, stakeholder coordination, and standardization, fostering replicability and cumulative knowledge generation across events and cities, this research advances fan zones as living laboratories for sustainable mega-event operations, with implications for environmental management, urban policy, and event governance.

Author Biographies

Maryam Juma, Higher Colleges of Technology, Dubai, UAE

Maryam Juma is a student in Sales and Marketing at Higher Colleges of Technology (HCT), Dubai – Al Nahda Campus. She has a strong interest in marketing research, customer relationship management, and digital marketing. Through her academic projects and practical experience, she have developed skills in market analysis, branding, and understanding consumer behavior. Her main interests include marketing strategy and applying marketing concepts to real-world business situations.
Ekaterina Glebova, Higher Colleges of Technology, Dubai, UAE

Ekaterina Glebova is a marketing professor at Higher Colleges of Technology (Dubai, UAE) and a researcher at Université Paris-Saclay's CIAMS (Orsay, France). Her expertise spans sport management, marketing, emerging technologies, customer experience, and innovation.
Shamma Fallah, Higher Colleges of Technology, Dubai, UAE

Shamma Fallah is student in Accounting. She has a strong interest in financial reporting, accounting analysis, and business decision-making. Through her academic studies, she has developed skills in analyzing financial data, understanding accounting standards, and applying accounting principles to real-world business contexts. Her academic interests include financial management, auditing, and the role of accounting in organizational performance.

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