Innovation & Digital Transformation

14 Items

This category integrates work on digital strategy/adoption, AI/data governance, platform/ecosystem logics, and tech-enabled process redesign. Post-implementation studies of ERP in hybrid organizations reveal institutional logic contradictions and selective coupling during digital change (Wang, 2024). Articles at the human–AI interface examine AI supervision through organizational behavior and AI ethics perspectives (Monod, 2025) and call for responsibility-by-design in the lifecycle of AI systems (Chapuis & Guégan, 2024). Field-level analyses map the AI marketing literature’s emerging structure to identify knowledge clusters and trajectories (Wei, 2024). Digitalization of work is visible in telework performance under fragile conditions, where job demands/resources and leadership explain outcomes amid infrastructure constraints (Ghrayche et al., 2025), while editorial reflections highlight robotic management and empowerment as future levers (Cui, 2025). Across these contributions, MRQ foregrounds IT–business alignment, data/AI governance, ecosystem orchestration, process automation, and ambidexterity as the core engines of transformation.

All Items

  • When Virtual Anchors Feel Human: Image–Behavior Similarity, Information Quality, and Consumers’ Purchase Intention in Virtual Human Livestream E-Commerce

    Yi Zhang, Chunlin Duan (Author)
    5-13
    DOI: https://doi.org/10.63029/gyp75s26

  • Toward Cognitive Computational Advertising—A Review of Computational Advertising: Evolution, Transformation, and the Cognitive Turn

    Zhibin Jiang, Xin Gao (Author)
    32-34
    DOI: https://doi.org/10.63029/dxfmqf15

  • Theory, Transformation, Practice and Exploration — A Review of An Introduction to Computational Advertising

    Xin Gao, Jinhai Zhang (Author)
    50-52
    DOI: https://doi.org/10.63029/s4q7w409

  • Teleworking under Pressure: Job Demands, Resources, and Leadership in a Fragile-State Context

    Najib Ghrayche, Javier Alfonso Rodriguez-Escobar, Raphael Lissillour, Shamila Ramjawan (Author)
    14-28
    DOI: https://doi.org/10.63029/24z6ym31

  • Services in Sport Management: Bridging Service Marketing Theory and Sport Practice

    Behnam Oboudi (Author)
    34-36
    DOI: https://doi.org/10.63029/g53r8654

  • Robots as Managers? Organizational Justice, Power Asymmetries, and the Future of AI Supervision

    Emmanuel Monod (Author)
    41-49
    DOI: https://doi.org/10.63029/rqg5z883

  • Responsible Transformation Infrastructures: Reframing Sustainability, Digital Transformation, and Capability Development Under Institutional Constraints.

    Juraj Chebeň (Author)
    1-4
    DOI: https://doi.org/10.63029/h4amsv88

  • Making AI Work: Integration, Value Conversion, and Responsible Implementation

    Ekaterina Glebova (Author)
    1-4
    DOI: https://doi.org/10.63029/gcb1aw45

  • Digital Transformation, Human Capital Development and Organisational Capabilities in an Emerging Market Telecommunication Industry

    Frank Boateng, John Armstrong Asabil Etroo (Author)
    5-14
    DOI: https://doi.org/10.63029/0w2yvw23

  • Closing the Loop in Fan-Zone Sustainability: Integrating WSN/IoT Sensing, Footprint Attribution, and Digital Twins for Real-Time Decision Support

    Maryam Juma, Ekaterina Glebova, Shamma Fallah (Author)
    43-48
    DOI: https://doi.org/10.63029/7g8xd643

  • Beyond Usefulness: How Cognitive Evaluations and Relational Perceptions Shape ChatGPT Continued Subscription Intention

    Liucun Zhu, Chunlin Duan (Author)
    5-22
    DOI: https://doi.org/10.63029/1g979a20

  • Beyond Adoption: Evidence of a Digital Technology Integration Gap Among Engineering Professionals in Ghana

    Frank Boateng, Clifford Benjamin Oppong, Akyene Tetteh (Author)
    23-35
    DOI: https://doi.org/10.63029/h9413w11

  • Artificial Intelligence and the Transformation of Legal Practice: From Automation to Augmented Lawyering

    Thi Viet Ha Nguyen (Author)
    19-27
    DOI: https://doi.org/10.63029/t39w1n65

  • Artificial Intelligence and Robotics in the Sports Industry: From Qualitative Recommendations to Implementation Gaps

    Hossein Abdolmaleki (Author)
    43-47
    DOI: https://doi.org/10.63029/d56x7t06