Navigating Institutional Logics: Balancing Cultural Preservation and Economic Sustainability in ethnic minority settlements.

Authors

  • Stephane Sessi Viainon Yunnan university Author

DOI:

https://doi.org/10.63029/r2cbav68

Abstract

The interplay of cultural preservation and economic sustainability presents a significant challenge for traditional communities. This study examines the Dulong Jiang carpet weaving industry, located in the remote northwestern part of Yunnan Province, China. Drawing on ethnographic methods, the study identifies three key mechanisms that enable the community to balance traditional heritage with economic demands. Findings reveal that while the cultural preservation logic emphasizes safeguarding weaving traditions as a core element of identity, the economic sustainability logic integrates modern tools and platforms to foster market engagement. The study highlights generational tensions, sustainability challenges, and the innovative strategies employed to blend these logics. Contributions include extending the institutional logics framework to cultural anthropology and offering actionable insights for policymakers and practitioners.

Author Biography

  • Stephane Sessi Viainon, Yunnan university

    Stephane Sessi Viainon is a PhD student at Yunnan University in China.

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Published

2025-01-17

How to Cite

Viainon, S. S. (2025). Navigating Institutional Logics: Balancing Cultural Preservation and Economic Sustainability in ethnic minority settlements. Management Research Quarterly, 1(4), 18-28. https://doi.org/10.63029/r2cbav68