Zhang Y, Duan C. When Virtual Anchors Feel Human: Image–Behavior Similarity, Information Quality, and Consumers’ Purchase Intention in Virtual Human Livestream E-Commerce. MRQ [Internet]. 2026 Mar. 23 [cited 2026 Oct. 22];2(4):5-13. Available from: https://mrquarterly.org/index.php/ojs/article/view/50