ZHANG, Yi; DUAN, Chunlin. When Virtual Anchors Feel Human: Image–Behavior Similarity, Information Quality, and Consumers’ Purchase Intention in Virtual Human Livestream E-Commerce. Management Research Quarterly, [S. l.], v. 2, n. 4, p. 5–13, 2026. DOI: 10.63029/gyp75s26. Disponível em: https://mrquarterly.org/index.php/ojs/article/view/50.. Acesso em: 22 oct. 2026.